Up North
Client
Sage
On an overnight trip organized for Sage Company employees, the primary objective was to enhance the camaraderie among the team members. The event's design journey began with the creation of a distinctive logo—a north star reminiscent of a compass. This symbol was chosen to symbolize guidance and direction, aligning with the overarching theme of the event.
The overall aesthetic of the event was characterized by a soft, earthy palette, creating a warm and welcoming atmosphere. To accentuate the theme of journey and exploration, a world map was delicately rendered using fine lines. This intricate map served as both a decorative element and a visual metaphor for the collective journey of the Sage team.
The combination of the North Star logo, earthy tones, and the detailed world map contributed to a cohesive and visually appealing design that resonated with the purpose of the trip—to strengthen the bonds among Sage Company employees through shared experiences and a collective journey toward common goals.