Carine Goren stands as one of the most renowned and skilled pastry chefs in Israel, recognized for her bestselling cookbooks and vibrant presence on television. Throughout the development of her brand and logo design, our primary goal was to encapsulate and express the distinct, colorful, and joyful personality that defines Carine. To enhance her brand with an extra layer of this unique essence, we made the creative choice to design and introduce a set of emojis. These emojis playfully represent Carine's strong sense of humor, featuring characteristic quotations that add a layer of spirited charm to the brand.